Where the name comes from
Alpenwool is an American brand, and the name points at an idea rather than an address. Mountain clothing has to work before it has to look good. It is built for cold that lasts for months, for wind that finds every gap, and for people who are outside whether or not the weather cooperates. Clothing made to that standard tends to look good anyway, and it tends to last.
That is the thinking we build to. We are not an Alpine house, we have no old mill behind us, and we are not going to invent one. What we have is a clear idea of what winter clothing should do.
What we offer
Autumn and winter clothing for men and women. Coats and jackets, knitwear, the layers that go underneath, and the pieces you reach for from October onward. We are not a wool label despite the name. We use wool where wool is the right answer and other fabrics where they are, and the product page always says which.
Our mission
To offer warm, well made cold weather clothing that does not ask you to choose between being comfortable and looking put together.
Our vision
A wardrobe you add to instead of replace. Most winter clothing is bought twice: once because it looked right, and again in January because it turned out not to be warm. We would rather sell you one coat that ends that cycle.
What we stand for
Warmth first.
If a piece is not genuinely warm, it does not belong here
regardless of how it looks.
Quiet over loud.
Our clothes are meant to be worn for years, so they are cut
and colored to still make sense in three winters.
Honest about what things are.
If a sweater is a wool blend, the description
says wool blend. If a coat is not waterproof, we say so. You should be able to trust the page you are
reading more than the photograph next to it.
How we work
We keep the range deliberately small and we would rather carry one good version of something than four. Shipping across the United States is free, and returns are free for thirty days from the day your order arrives. If something is not right, you email us and we send a prepaid label. You never have to work out where to ship it yourself.
Who runs Alpenwool
Alpenwool is operated by Ds Digital Commerce. Orders are shipped from our warehouse in the United States. Our full company and contact details are on the Store Information page, and you can reach a person any weekday through the Contact Us page.